The
value of customer service delivery has assumed a significance aspect of
the art of buying and selling in Nigeria. It’s more imperative due to
the fierce nature of competitive market forces striving to create and
sustain customer lifetime value. Irrespective of the nature of the
service and product, the role played by the customer is of utmost importance
to the survival of the brand. The presence of enviable customer service
and it lack thereof can make or mar a promising, vibrant, successful
business outlets.
My quest to understand the attachment corporate and non-corporate oriented outfits have on customer relationship and it delivery to enhance brand premium delivery is multifaceted. There must be a service before relationship and by extension, engagement can be achieved. Over the years, business outfits have been playing lip service to the impact service relationship plays on the survival and success of their business endeavour.
Many have discounted the importance of having an unrelenting and sustained database for their customers, even if it is a grocery or provision store. Imagine what the value of a customer that shop all through the year buying from the big convenience store or hyper-market in the cities will add to the revenue of the store owner? Keeping an identifiable databank on certain and repeated customers can be instrumental in defining a sustainable relationship that can bring to fore realization the lifetime value of the customer(s).
Every customer has a lifetime value is maintain and sustain well enough. The life time value of a customer is essential to the survival of any business. More on life time value some other time.
Customer service is integral to any business irrespective of the approach and direction of the business. In as much as the outfit has identifiable target market, so it imperative in instilling it with customer service. Issues like courtesy, being truthful, helpful and creating an ambience of relationship while dealing with a customer are required to attain the PIDI Paradigm of customer service. The paradigm comprises the basic elements of service relationship in building contemporary brand. Customer Personification: Customer Identification: Customer Differentiation and Customer Interaction.
Business priority must identify it target audience as the first step in building sustainable service relationship. However, from having a more personified interactions based on the core business values and the importance of treating a customer from it unique perspective make the best of this paradigm. It is instructive to note that in dealing with customer, in good or bad times, there is need to personalized relationship. Business process strives on the ability to understand how uniquely, customizing and personalized product and service offers can engender. Dealing with disgruntled customers is never a one size fits all strategies.
Every customer is as unique and different as they are created and raised.
Putting the foregoing into a business processes comes along customer retention, loyalty, experience, operational cost reduction, life time customer profitability, better publicity and service marketing, competitive advantage and opportunity to chart a new course. Others are effective media management, low cost acquiring customer, positive company’s performance, brand loyalty and reduce cost of sales.
Without a ting of doubt, business outfit cannot survive in the post depression era without having on motion sustainable customer service initiative driven around the core business objectives. It is the beginning and the end of brand acceptance. I submit
My quest to understand the attachment corporate and non-corporate oriented outfits have on customer relationship and it delivery to enhance brand premium delivery is multifaceted. There must be a service before relationship and by extension, engagement can be achieved. Over the years, business outfits have been playing lip service to the impact service relationship plays on the survival and success of their business endeavour.
Many have discounted the importance of having an unrelenting and sustained database for their customers, even if it is a grocery or provision store. Imagine what the value of a customer that shop all through the year buying from the big convenience store or hyper-market in the cities will add to the revenue of the store owner? Keeping an identifiable databank on certain and repeated customers can be instrumental in defining a sustainable relationship that can bring to fore realization the lifetime value of the customer(s).
Every customer has a lifetime value is maintain and sustain well enough. The life time value of a customer is essential to the survival of any business. More on life time value some other time.
Customer service is integral to any business irrespective of the approach and direction of the business. In as much as the outfit has identifiable target market, so it imperative in instilling it with customer service. Issues like courtesy, being truthful, helpful and creating an ambience of relationship while dealing with a customer are required to attain the PIDI Paradigm of customer service. The paradigm comprises the basic elements of service relationship in building contemporary brand. Customer Personification: Customer Identification: Customer Differentiation and Customer Interaction.
Business priority must identify it target audience as the first step in building sustainable service relationship. However, from having a more personified interactions based on the core business values and the importance of treating a customer from it unique perspective make the best of this paradigm. It is instructive to note that in dealing with customer, in good or bad times, there is need to personalized relationship. Business process strives on the ability to understand how uniquely, customizing and personalized product and service offers can engender. Dealing with disgruntled customers is never a one size fits all strategies.
Every customer is as unique and different as they are created and raised.
Putting the foregoing into a business processes comes along customer retention, loyalty, experience, operational cost reduction, life time customer profitability, better publicity and service marketing, competitive advantage and opportunity to chart a new course. Others are effective media management, low cost acquiring customer, positive company’s performance, brand loyalty and reduce cost of sales.
Without a ting of doubt, business outfit cannot survive in the post depression era without having on motion sustainable customer service initiative driven around the core business objectives. It is the beginning and the end of brand acceptance. I submit
For more information, suggestions and inquiries,
Gbelela Olabisi Michael(Lagos)
08023974758
E-Mail: olabisimichaelng@yahoo.com
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