Service Marketing Journal (SMJ) is a social media online portal
dedicated to advancing the cause of Total Service Quality in the life of
an organization, products and services. The mission is to build
enabling social context structured systems, processes, procedure and
methodologies of customer service initiatives required by today's
enterprises to function with the growing knowlege of the consumers.
Further it is our indisputable point of view that effective customer service
delivery is never a one size fits all business process application. It
has the multi-dimension approaches and effects in building satisfied
customers, customer tailored brand and service and more notedly as a
form of service marketing displacing the conventional usage of advert
ising as creation of brand awareness. Delivering exceptional service
beyond customer expectation is service marketing in outlook!
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